Meatless Monday

The Monday Campaigns wanted to take their Meatless Monday website to a new level and expand their audience reach. Conceived of as a weekly webzine, the new site was designed to publish new recipes and articles on Mondays. The design uses a warm, clean palette to encourage interaction and appetite while stressing the health and environmental benefits of going meatless one day a week.

The campaign was supported by associated materials, such as postcards and an ongoing weekly email campaign.

The site was built using WordPress.

View the site.

Samples (click on image(s) to view larger versions)

Meatless Monday Homepage

Meatless Monday Recipe Example

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