The Monday Campaigns wanted to take their Meatless Monday website to a new level and expand their audience reach. Conceived of as a weekly webzine, the new site was designed to publish new recipes and articles on Mondays. The design uses a warm, clean palette to encourage interaction and appetite while stressing the health and environmental benefits of going meatless one day a week.
The campaign was supported by associated materials, such as postcards and an ongoing weekly email campaign.
The site was built using WordPress.